Starship Entertainment is excited to announce its newest rookie girl group, KiiiKiii, a dynamic quintet ready to inject fresh energy into pop culture! Comprising JIYU, LEESOL, SUI, HAUM, and KYA, KiiiKiii embraces the mantra: “Don’t lose your cheerfulness, even in an imperfect reality.” This guiding philosophy fuels their bold and unique artistry, blending coolness and fun to redefine the K-pop landscape.

With their forthcoming debut EP, UNCUT GEM, KiiiKiii navigates the ever-evolving digital era with innovative music and visually captivating storytelling. The pre-release track, “I DO ME,” encapsulates the group’s candid and whimsical approach, painting a vivid picture of youthful freedom and authentic self-expression. The song begins with a series of existential questions, unfolding in a manner that mirrors an intimate conversation, making it a relatable anthem of individuality and defiance against societal pressures.

“I DO ME” is a vibrant pop-dance number that champions personal authenticity, with lyrics that challenge the status quo—“You have to do this” or “You have to go there”—the song strikes a chord with the Gen Z mindset of independence. With its addictive vocal melody and smooth, groovy rhythm, “I DO ME” creates an atmosphere that is both liberating and empowering, showcasing KiiiKiii’s effortless blend of charisma, style and fun.

As ‘Five Gems’ of K-pop, KiiiKiii is set to captivate audiences with their fearless storytelling and boundless energy. As “I DO ME” sets the stage for their debut, the group is poised to carve a bold new path in the global music stage.

Additionally, fans can now watch the music video for “DEBUT SONG” – another captivating preview from their upcoming debut EP.

About KiiiKiii

Starship Entertainment, home to Billboard-charting artists Monsta X, IVE, Wonho, and CRAVITY, proudly introduces its newest rookie group, KiiiKiii. With the motto “Let’s laugh out loud in this world with five kids”, KiiiKiii brings a fresh and spirited energy to the global K-pop scene. Their name features six “i”s, with five representing the members—JIYU, SUI, KYA, LEESOL, and HAUM—and the last one symbolizing their fans. (Would you? <3)

Each member contributes a unique charm: JIYU, the leader, shapes the group’s artistic direction with her versatility in rap, vocals, and dance. SUI delivers warmth and sophistication with her rich vocals, while KYA, the youngest, radiates bold energy and an impactful voice. LEESOL, the group’s rapper, brings chic charisma and sharp gestures, and HAUM rounds out the team with expressive performances that add depth to their music. Together, they redefine K-pop with their dynamic personalities and electrifying stage presence—are you ready to join their journey?