In light of the prevalent influence of social media and other online platforms in today’s era, PAGEONE has introduced the initiative “WILDFYRE,” aimed at enhancing the effectiveness of content creation within the online media community. Commencing in November 2022, PAGEONE, a distinguished and leading public relations firm in the Philippines, unveiled its bloggers’ community, WILDFYRE, serving as a bridge connecting Filipino bloggers with audiences and brands.

WILDFYRE constitutes a cluster of online media platforms meticulously crafted, managed, and owned by PAGEONE, collaboratively aligned with a diverse group of bloggers hailing from Luzon, Visayas, and Mindanao. These bloggers share a fervor for disseminating valuable information among fellow Filipinos. The impetus behind this innovative endeavor was PAGEONE’s recognition of the growing demand for content creators, particularly during the pandemic, capitalizing on its core expertise in media relations.

This collaborative effort has empowered PAGEONE to seamlessly connect its brand clients with bloggers, streamlining the engagement process. As the country’s foremost public relations company, PAGEONE underscores the significance of cultivating connections with an array of stakeholders, influencers, and media channels.

Highlighting the essential role played by online media, publishers, and bloggers in effectively reaching clients’ target audiences, PAGEONE President Vonj Tingson emphasized, “Acknowledging their intermediary role between PR agencies and the intended recipients is paramount.”

Since its inception, the WILDFYRE online community has rapidly amassed a network of over 80 bloggers. Accompanied by its dedicated media platform, WILDFYRE facilitates direct engagement with the desired audience, while also simplifying access to brands and potential clients.