Philippine tourism is not recovering; it is falling behind as neighbors move faster on access, pricing, and planning while local policy debates remain stuck on slogans and surface-level branding.
As 2025 closes, Philippine politics is defined less by reforms than by exposure, with President Ferdinand Marcos Jr. losing credibility while Vice President Sara Duterte gains strength as a symbol of public frustration.
The muted discomfort around Jollibee’s Christmas presence on Viber underscores a simple truth in digital marketing even trusted brands must earn their place in private spaces.
Only a united, sustained push from citizens, civil society, and business can force Congress to act on reforms that threaten entrenched political power.
A ₱500 Noche Buena may be framed as guidance, but the backlash reveals deeper concerns about dignity, hardship, and a government struggling to read the public’s economic reality.
The ICC ruling against Rodrigo Duterte dismantles the illusion of Sara Duterte’s political insulation, casting her not as a bystander but as an active factor in a global reckoning over justice, power and accountability.