Tony Valdez, Senior Vice President and Head of Market Transformation and Retail at ACEN, scores entries against a framework built over decades in marketing. He begins with customer insight, then looks at research, strategy, creative work, results and how well the whole entry is presented.

He says an entry is weakened if any piece of that framework is missing. The gaps he sees most often are weak measurement and a lack of creativity.

On how he sees strategy:

He sees strategy as sitting at “the crossroads of art and science.”

Read the full announcement: https://publicomagazine.com/jury-room-international-stevies/