The Philippines\u2019 top tourist destinations were featured at the European travel market during the FITUR 2026 in Madrid, Spain, the Department of Tourism (DOT) said on Monday.<\/p>\n
The DOT, in a Facebook post, shared that the country\u2019s diverse tourism portfolio was presented to international buyers, industry partners and media via the Philippine Pavillion.<\/p>\n
It promoted a mix of nature-based, cultural and urban experiences.<\/p>\n
Featured destinations included Camiguin, known for its island landscapes; Palawan, famed for its beaches and dive sites; Cebu and Manila for heritage and urban attractions; Bohol for its countryside experiences; Dumaguete for its laid-back appeal; Siargao, recognized as a surfing destination; and the Cordillera Administrative Region for its highland culture.<\/p>\n
The DOT said the country\u2019s participation in the international travel fair aimed to strengthen market presence in Europe and generate business opportunities for Philippine tourism stakeholders.<\/p>\n
Tourism enterprises, local government units and cultural groups joined the Philippine delegation, presenting the country\u2019s natural attractions, cultural heritage and immersive travel experiences.<\/p>\n
FITUR is one of Europe\u2019s major international tourism trade fairs, serving as a platform for destinations worldwide to connect with global buyers and partners.<\/p>\n
Meanwhile, over 100,000 visitors attended the TravelTour Expo 2026 at the SMX Convention Center Manila, availing of promotional fares, discounted tour packages and exclusive travel deals.<\/p>\n
During the three-day fair, the DOT\u2019s regional offices mounted booths highlighting world-renowned beaches, dive sites, mountain destinations, historical landmarks, and leisure and adventure activities across the country, positioning the Philippines as a year-round destination for both domestic and international travelers.<\/p>\n
Participating regional offices included Ilocos, Cagayan, Central Luzon, Calabarzon, Mimaropa, Central Visayas, Eastern Visayas, Zamboanga Peninsula, Northern Mindanao, Davao, Soccsksargen and Caraga.<\/p>\n
DOT attached agencies also joined the expo, including the Tourism Promotions Board, Philippine Retirement Authority and Duty Free Philippines.<\/p>\n
The annual travel fair serves as a platform for industry stakeholders to promote destinations and strengthen partnerships, while encouraging more Filipinos to explore local tourism sites. (PNA)<\/p>\n","protected":false},"excerpt":{"rendered":"
The event provided an opportunity to build stronger partnerships within the European travel sector.<\/p>\n","protected":false},"author":75,"featured_media":262487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101],"tags":[],"class_list":["post-262486","post","type-post","status-publish","format-standard","has-post-thumbnail","category-travel"],"zyndk8_nxtgen_metadata":{"nxtgen_comments":[{"7888":"Bohol\r","7889":"More busines oportunities for stakeholders \ud83d\udcaf\r"}]},"_links":{"self":[{"href":"https:\/\/uptownmanila.com\/index.php?rest_route=\/wp\/v2\/posts\/262486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uptownmanila.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uptownmanila.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uptownmanila.com\/index.php?rest_route=\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/uptownmanila.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=262486"}],"version-history":[{"count":0,"href":"https:\/\/uptownmanila.com\/index.php?rest_route=\/wp\/v2\/posts\/262486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uptownmanila.com\/index.php?rest_route=\/wp\/v2\/media\/262487"}],"wp:attachment":[{"href":"https:\/\/uptownmanila.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=262486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uptownmanila.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=262486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uptownmanila.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=262486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}