The Philippines targets to see 50 Filipino franchising brands across the world over the next three years, Philippine Franchise Association (PFA) chairman emeritus Samie Lim said Wednesday.<\/p>\n
In a press conference in Quezon City, Lim said there are already 20 Filipino franchising brands selling their products and services in the international markets, especially in countries where there is a large population of overseas Filipinos.<\/p>\n
\u201cWe now have 20 brands internationally, we want to see 30 more brands with this vision of having 50 Philippine brands all over the world,\u201d he said.<\/p>\n
Lim, who is called the \u201cfather of Philippine franchising,\u201d told reporters on the sidelines of the event that it will take three years to add 30 Filipino franchising brands to have their presence in the global market.<\/p>\n
He said the expansion of Filipino franchising brands will be more aggressive following a decade of promoting the Philippines as a franchise hub in Asia.<\/p>\n
\u201cIt took about 10 years,\u201d he added. \u201cBut we are already now one of the boys, the big guys now.\u201d<\/p>\n
To expose the local industry to foreign markets, Manila will be hosting the World Franchise Council (WFC) and the Asia Pacific Franchise Confederation (APFC) as part of the Franchise Asia Philippines 2023.<\/p>\n
This year\u2019s Franchise Asia Philippines will hold the Certified Franchise Executive Program on June 5 to 6; the International Conference on June 7 to 8; and the International Franchise Expo, Asia\u2019s largest franchising event, from Oct. 27 to 29.<\/p>\n
\u201cOur hosting of the WFC and APFC meetings coinciding with Franchise Asia shows that the world indeed regards the Philippines as the franchise hub of Asia and is a testament to our industry\u2019s resilience and the capacity of our economy to buttress franchising growth,\u201d Lim added. (PNA)<\/p>\n","protected":false},"excerpt":{"rendered":"
The Philippine Franchise Association aims to launch at least 50 Filipino franchising brands worldwide, elaborating the country’s international market. <\/p>\n","protected":false},"author":73,"featured_media":246494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19565],"tags":[],"class_list":["post-246493","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-today"],"zyndk8_nxtgen_metadata":[],"_links":{"self":[{"href":"https:\/\/uptownmanila.com\/index.php?rest_route=\/wp\/v2\/posts\/246493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uptownmanila.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uptownmanila.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uptownmanila.com\/index.php?rest_route=\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/uptownmanila.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=246493"}],"version-history":[{"count":1,"href":"https:\/\/uptownmanila.com\/index.php?rest_route=\/wp\/v2\/posts\/246493\/revisions"}],"predecessor-version":[{"id":246495,"href":"https:\/\/uptownmanila.com\/index.php?rest_route=\/wp\/v2\/posts\/246493\/revisions\/246495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uptownmanila.com\/index.php?rest_route=\/wp\/v2\/media\/246494"}],"wp:attachment":[{"href":"https:\/\/uptownmanila.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=246493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uptownmanila.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=246493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uptownmanila.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=246493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}